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MACHE is a brand dedicated to crafting high-quality, handcrafted goods with a strong emphasis on detail and authenticity. The visual identity was designed to reflect the essence of the artisanal process.

A key focus was creating a visual system that remains legible and impactful across a variety of materials and finishes, from printed surfaces to embossed applications, ensuring consistency without losing its handcrafted character.

SERVICES

Corporate Identity

Branding
Packaging

The Challenge

The main challenge was to design a flexible identity that could adapt seamlessly across a range of handmade products while maintaining a strong and recognizable presence.

Additionally, the brand needed to be future-proof and capable of expanding beyond tangible goods into workshops and experiential offerings, without losing coherence or clarity.

Results

The result is a modern and sleek brand identity that balances simplicity with character. Its versatility allows it to be applied across multiple formats, materials, and product types while preserving a consistent and elevated aesthetic.

Key Takeaways

  • A well-designed brand system allows for natural expansion into new services and experiences
  • Simplicity and clarity enhance adaptability across different formats and materials
  • Strong foundations in concept and design ensure consistency across a wide range of applications

Like what you see?

Glo Vallejo
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