Wambras-new – Glo Vallejo

Wambras is a children’s apparel brand based in Ecuador focused on creating high-quality, gender-neutral clothing designed for real childhood. It is playful, adventurous, and full of movement.

The brand identity was developed to reflect this spirit, embracing a visual language that feels close, friendly, and full of personality. The goal was to capture the essence of childhood while ensuring the brand remains approachable and engaging for both kids and parents.

SERVICES

Corporate Strategy 
Branding
Packaging

EXPLORE

The Challenge

The challenge was to create a brand that feels genuinely fun and expressive, while still maintaining a clear identity that could stand out in the children’s apparel market.

It needed to embody the essence of childhood: curiosity, playfulness, and freedom. All of this without becoming overly generic or visually chaotic.

Results

The result is a vibrant and playful brand identity that comes to life through bold colors and expressive applications. It translates seamlessly across tags, packaging, and other brand touchpoints, creating a joyful and recognizable presence.